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Victoria DicksonI tend to impulse buy, and the main decider on who I buy from is how easy it is to complete the purchase before I have time to think ‘do I really need this’ or ‘can I really afford this’. So if you have pretty pictures of your figures, a shopping cart and the option for me to check out with paypal I’ll probably end up buying.
If you just have a text listing of what’s available, require me to register with you before I can checkout and want me to go and dig my card out of my purse and type in the number and expiry date then I’ll probably have had second thoughts long before then.
And as for those companies who make me write down what I want as I go through their lists and then type it all into an email or phone them up and read it all out to them, way too much time for me to think better of it.