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I focus more on the impression the manufacturer or publisher makes upon us “end users”, than on the structure of the business or the circumstances of how it operates from its own point of view. Does the manufacturer or publisher have a very large presence in the hobby market, such that it has broken through into major, mainstream sales channels? Is the manufacturer or publisher very “hardsell” in its approach to marketing, product design, product packaging, etc.?

Market presence especially seems like a good touchstone. A range of miniatures or a set of rules that’s indie wouldn’t likely be available in certain places that nevertheless do stock miniatures and rules.

  • This reply was modified 3 years, 9 months ago by Rhoderic.