I can’t speak for everyone, but I have simply stopped advertising on wargames news websites because they simply do not generate enough traffic from paid-for advertising. Fighting 15s receives substantially more traffic from Google searches, and then TMP’s Manufacturer’s Directory, which does not cost a bean. After that come odd mentions on forums.
I recently pulled my last advertising from wargames magazines owing to distribution issues.
None the less, business is booming. 😁