I can see that reservation but I confess the reminder of clicking on items in an armoury to choose weapons for a very old 101st Airborne game made me smile and made me enthusiastic (unfortunately I have no need for 15mm desert buildings currently – but I can feel excuse coming on!). I like the exploring effect but I guess if you expand a lot things could get confusing.
At present, I would definitely err on the side of Neat!
I would agree that the ‘Exploration’ idea is pretty cool – it’s very nice to be able to see the range as a whole in situ as well – can easily compare the footprint/proportions of the various items in the panoramic view, including alongside some figures, so a definite plus…..
Longer term, with a much expanded range? – probably going to have to go a more traditional listings/categories page, plus a news on to spotlight new products….. Although if possible, I’d keep the pictorial exploration view for maybe the buildings alone?