WARLORD GAMES 25% PRICE INCREASE

[Guy Farrish]

Title says it all – WARLORD PRICE INCREASE interesting given the recent post about Fenris and the discussion about how figure numbers for rules affect purchasing of wargames figures. Also the ‘End of Times’ posts.

I’d say there will be a lot fewer big games with Warlord stuff after this. Of course they aren’t a small company. Interesting to see (of course you won’t know) how this might affect purchases.

Lots of waiting for sales I suspect.

[Rhoderic]

Meh, I can live with it. It’s the sort of thing that happens periodically in this industry. I’m saying this assuming a similar price increase will follow for Antares products, which are my main interest with Warlord but don’t seem to be part of this increase. Warlord run a lot of sales (it seems to be a central part of their strategy) and I’ve managed to get most of my Antares and 2000AD stuff that way.

Also, far from everything on that list is being hiked up as much as 25%.

[kyoteblue]

I don’t buy much from Warlord so kinda Meh for me.

[Nathaniel Weber]

Those price changes are variable—some are 25%, but some are less than 10%.  Maybe the thread title should be edited to “Warlord Games Price Increase” instead.

Material costs change; labor costs change; maybe more so than other industries, wargaming companies put off that price increases longer. Was it Pendraken that had to increase their costs a little while ago? And GHQ a year or two ago?

[Mike]

I suspect the fact they make official figures and get licences rather than just blatantly rip off peoples IP is a factor too, licences don’t come cheap.

[Guy Farrish]

Why are people assuming it was a criticism?

(I don’t see emoticons/emojis here anymore or I would place an annoying yet disarming smiley face round about here)

Given the discussion in the other threads I thought it was interesting (still do actually).

I’m sure there are all sorts of reasons for the rise – I was wondering about the affect on sales and games rather than the reason.

Wargaming is not, or need not be, a very expensive pastime compared with say membership of a golf club, but not all enthusiasts have enormous residual disposable income and I thought it relevant to the ideas about why skirmish games may be more popular than once they were. Space in modern bijou British buildings being another obvious candidate along with the time constraints of ‘presentism’ in work.

I’m not saying Warlord shouldn’t do it – or asking why they did it (except in as much as it may reflect a sales/price curve), just suggesting it may have relevance to the other threads.

 

 

 

[Mike]

Guy Farrish wrote:

Why are people assuming it was a criticism?

I didn’t think people were?

Just explaining their thoughts on why or how this will effect them?

🙂

[Deleted User]

I was browsing for WWII minis yesterday and wondered if I was remembering prices wrong.

[deephorse]

Well it won’t affect my purchasing of Warlord products.  I’ll leave you to work out why.

Play is what makes life bearable - Michael Rosen

[Rhoderic]

Mike wrote:

Guy Farrish wrote:

Why are people assuming it was a criticism?

I didn’t think people were? Just explaining their thoughts on why or how this will effect them?

Yes, this.

EDIT: The giant smilies are back! Had to remove the smiley from inside the quote.

[Mike]

Yeah when you quote them they go all 54mm!

[Sane Max]

Mike wrote:

Yeah when you quote them they go all 54mm!

Inflation….

[Thorsten Frank]

Guy Farrish wrote:

the recent post about Fenris and the discussion about how figure numbers for rules affect purchasing of wargames figures. Also the ‘End of Times’ posts.

Holy…., thought exactly the same. And it´ s only a question of time the other big names will (or better must) follow. And I hope the small ones follow too (even if it´ s bad for me as customer)

"In strange grammar this one writes" - Master Yoda

[Tony Hughes]

Don’t buy anything Warlord makes, very rarely buy 28mm figures so impact on me – NIL.

Prices always go up, sometimes a bit at a time and other times in big lumps. I can afford what I need and I doubt that many people will be unable to access the hobby because of the cost. There are  many aspects of wargaming that do not require expensive, big-brand figures or specialised genre models – those remain accessible to a wide range of disposable income.

 

 

[Darkest Star Games]

Thorsten Frank wrote:

And I hope the small ones follow too (even if it´ s bad for me as customer)

Issue here is that a lot of people play at smaller scales because of the “low cost”.  When a small manufacturer raises prices they very often face a very heavy backlash and lose very valuable sales.  I have seen this happen quite regularly and is why I haven’t yet increased my prices despite some increasing costs.

"I saw this in a cartoon once, but I'm pretty sure I can do it..."

[Thorsten Frank]

@Darkest Star Games: I know and you are spot on. I initially wanted mention it but decided against. I always write too much.

"In strange grammar this one writes" - Master Yoda

[Shahbahraz]

Bah, just wrote a lengthy reply which was swallowed by the BB software. TL:DR version:

Prepare for cost increases, UK £ dropped in value significantly, raw material costs are killing manufacturers and they will have to raise prices. Expect more increases late 2020 or before depending on political events. (Incidentally, it’s interesting to note the experiments with other mediums such as a variety of resins and so on).

The drop in the value of the UK £ vs Yuan also means any manufacturer who made deals with Chinese suppliers 10 years ago is paying 2/3 more again  for their product – and the last year alone has seen the Yuan appreciate by 10% vs the UK £.

--An occasional wargames blog: http://aleadodyssey.blogspot.co.uk/ --

[Author]

Posts